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People Intelligence Platform

Intelligent
People Counter Solutions

Advanced people, vehicle and traffic counting solutions for retail, industry and smart cities.

50M+
People Counted Daily
40+
Years of Experience
99.5%
Counting Accuracy
INNOVA INNOVA People Counter — real-time pedestrian and vehicle detection
Live Detection
99.5%
Detection accuracy
GDPR compliant
Edge processing only
Trusted by leading organizations
RetailMax
CityMall Group
AeroHub
SmartBuilding AB
MedCenter
UniCampus
50M+ People counted daily
40+ Years of experience
99.5% Counting accuracy
500+ Deployments worldwide
COMPREHENSIVE ARCHITECTURE

People Counting Systems & Technology

Flexible, high-accuracy monitoring combining compact optical sensors, concealed radar technology, ultra-low-power trail units, and Master/Slave cloud ecosystems.

Advanced Solutions

Built for Seamless Installation & Zero Maintenance

Our People Counting Systems deliver reliable and flexible monitoring across commercial, public, industrial, and outdoor environments. Sensor positioning, detection zones, and counting directions are configurable directly through device software with automatic calibration.

98%+ Accuracy Auto-Calibration Concealed Radar 1-3 Yr Battery SIM & eSIM 4G/5G Master/Slave Network
Innova People Counting Technology
ECOSYSTEM
Module 1

Innova Sensor Counters

Compact, lightweight devices designed for smaller premises, retail shops, entrances, and offices where reliable counting is required without large equipment.

  • Ceiling mount (2.5–3.5m height, covers up to 2.5m passage)
  • Side mount for narrow entrances and doorways
  • Multi-sensor expansion covering 5m+ openings
  • In/Out direction detection with 98%+ verified accuracy
Module 2

Radar People Counters

Specialized radar technology that counts without conventional visible cameras. Operates invisibly through ceilings with up to 10 cm of reinforced concrete.

  • Fully concealed installation above suspended or concrete ceilings
  • Simultaneously detects and counts up to 5 people
  • 100% GDPR privacy — zero optical images or facial capture
  • Programmable counting, detection, and ignore zones
Module 3

Low-Power Trail Counters

Engineered specifically for outdoor trails, hiking paths, running tracks, nature reserves, and parks where electrical power and wired networks are absent.

  • 1 to 3 years autonomous operation on internal battery
  • Bidirectional movement tracking (Direction A vs Direction B)
  • Automated battery health and remaining lifetime estimation
  • Scheduled daily, monthly, or on-demand wireless data sync
Module 4 & 5

Cellular 4G/5G & eSIM

Selected models include integrated 4G/5G modems supporting physical SIMs and digital eSIMs, transmitting straight to the cloud without local routers.

  • Zero dependency on corporate Wi-Fi or fixed IT networks
  • Dedicated external Innova 4G/5G modem option available
  • Acts as a cellular gateway for clusters of slave counters
  • Standard 5V USB-C power input (approx. 0.5A consumption)
Module 8 & 9

Master / Slave Network

Multiple counters automatically interconnect within a facility. Only one master device requires an internet connection, drastically simplifying deployment.

  • Slave 1 → Slave 2 → Master Counter → Cloud Server
  • Automatic device discovery minimizes commissioning time
  • Each individual counter remains independently accessible
  • Local data storage up to 1 year on-device with FIFO safety
Module 10-14

Server, API & Mobile Apps

Complete cloud management platform with iOS and Android applications, real-time analytics dashboards, and rich enterprise REST APIs for 3rd-party integration.

  • 24/7 iOS & Android app monitoring with instant push alerts
  • REST API for Building Management (BMS) & Business Intelligence
  • Daily, weekly, and monthly automated reporting engines
  • Remote device configuration and sensor parameter tuning
System Topology

End-to-End People Counting Ecosystem

From edge detection to cloud intelligence — flexible architecture configured for standalone or large-scale enterprise deployments.

1. Sensor Detection

Ceiling, side, radar or outdoor trail units

2. Auto Calibration

Programmable zones & directional logic

3. Master Gateway

Local M/S mesh & up to 1 yr local storage

4. Transmission

Wi-Fi, 4G, 5G, or scheduled low-power sync

5. Server & Apps

Web dashboard, iOS/Android apps & REST API

Hardware Specifications & Dimensions

Standard compact housing engineered for discreet architectural installation.

Housing Dimensions 100 mm × 50 mm × up to 30 mm
Power Supply 5 V USB-C (approx. 0.5 A)
Battery Autonomy 1 to 3 Years (Low-power models)
Ceiling Installation Height 2.5 to 3.5 m (Max 4.0 m)
Passage Width Up to 2.5 m per sensor (5m+ combined)
Radar Penetration Up to 10 cm reinforced concrete
Local Data Storage Up to 1 Year on-device FIFO
Cellular Connectivity 4G / 5G / LTE-M (SIM & eSIM)
INNOVA AB — Swedish technology company providing intelligent counting solutions since 1978
40+
Years of experience
About INNOVA

40+ Years of Counting Intelligence

INNOVA is a Swedish technology company founded in 1978, providing data collection, counting solutions and software for industry and commerce. We work with well-established manufacturers and offer products known for quality, stability and long-term performance.

INNOVA Vision Detection Neural network counting with edge processing
Real-Time Analytics Live dashboards and instant reporting
GDPR Compliant No facial recognition, no personal data stored
Easy Integration Ethernet, PoE, Wi-Fi — minimal calibration

"INNOVA combines long-term experience with modern technology. Their solutions are reliable, well thought-out and easy to integrate."

— Long-term customer, retail sector
PRODUCT CATALOG

15 Core Product Categories

Comprehensive portfolio engineered for accurate people and vehicle counting, secure access control, robust industrial computing and real-time tracking.

01
Core Technology
People Counting Systems

People Counting Systems

Systems for accurate counting and monitoring of people and bicycles in different environments.

Products & modules:
  • People Counters
  • People Counting Systems
  • Bicycle Counters
  • Combined People & Bicycle Counters
02
Smart Mobility
Vehicle Detection Systems

Vehicle Detection Systems

Systems for automatic vehicle detection and license plate recognition, suitable for parking facilities, access control, gates and barriers.

Products & modules:
  • Vehicle Detection Systems
  • License Plate Recognition (LPR)
  • Automatic License Plate Recognition (ANPR)
  • Vehicle Detection & Identification Systems
  • Parking Access Control
  • Automatic Gate & Barrier Control
03
Security & Access
Key Management Systems

Key Management Systems

Secure systems for storing, controlling and managing access to keys.

Products & modules:
  • Nyckelskåp (Key Cabinets)
  • Electronic Key Management Systems
04
Fleet Dispatch
Vehicle Management Systems

Vehicle Management Systems

A specialized system for registering, managing and retrieving vehicles.

Products & modules:
  • Bokabil – Vehicle Retrieval and Management System
05
Safety & Transport
Alcohol Interlock Systems

Alcohol Interlock Systems

Systems designed to prevent vehicle operation when alcohol is detected.

Products & modules:
  • Alco Lock Systems
  • Alcohol Interlock Systems
06
Industrial Grade
Industrial Monitors & Displays

Industrial Monitors & Displays

Professional monitors and display solutions designed for industrial and demanding environments.

Products & modules:
  • Industrial Monitors
  • Industrial Touchscreen Monitors
  • Industrial Display Systems
07
24/7 Computing
Industrial Computers

Industrial Computers

Reliable computer systems designed for industrial applications and continuous operation.

Products & modules:
  • Industrial Computers
  • Industrial PC Systems
08
Rugged Input
Industrial Keyboards

Industrial Keyboards

Durable keyboards designed for industrial environments and demanding applications.

Products & modules:
  • Industrial Keyboards
  • Industrial Touch Keyboards
09
Positioning
Navigation Systems

Navigation Systems

Navigation solutions for vehicles and specialized maritime or terrestrial applications.

Products & modules:
  • Navigation Systems
  • Vehicle Navigation Systems
10
Track Timing
Karting Systems

Karting Systems

Specialized systems for timing, monitoring and managing karting vehicles and races.

Products & modules:
  • Karting Vehicle Management Systems
  • Specialized Karting Timers
  • Karting Timing Systems
11
Sensor Physics
Impact & Shock Measurement Systems

Impact & Shock Measurement Systems

Sensor-based systems for measuring impacts, shocks and vibrations without physical contact.

Products & modules:
  • Non-Contact Shock Measurement Systems
  • Impact Measurement Systems
  • Shock Sensor Systems
12
Healthcare Tech
Patient & Care Monitoring Systems

Patient & Care Monitoring Systems

Monitoring and tracking solutions designed to improve safety and support the management of patients and elderly people in hospitals and care facilities.

Products & modules:
  • Patient Monitoring and Tracking Systems
  • Elderly Care Monitoring Systems
  • Dementia Patient Tracking Systems
13
Digital Signage
LED Display Systems

LED Display Systems

High-visibility LED display solutions for advertising, information and digital signage in indoor and outdoor environments.

Products & modules:
  • Indoor LED Displays
  • Outdoor LED Displays
  • Advertising LED Displays
  • Digital Advertising Displays
14
RTLS Geolocation
People & Asset Tracking Systems

People & Asset Tracking Systems

Systems for monitoring the location and movement of people and assets in professional environments.

Products & modules:
  • Personnel Tracking Systems
  • Location Tracking Systems
  • Real-Time Tracking Systems
15
Cloud & API
Software & Server Systems

Software & Server Systems

Server-based software for managing people counting systems and integrating data through API functions.

Products & modules:
  • People Counter Server Software
  • People Counting Management Software
  • API Integration Software
Our Solutions

Every Space, Every Scale

From a single entrance to a global network — INNOVA has a solution for your environment.

INNOVA Multipurpose Counter — edge processing vision system
NEW
INNOVA Multipurpose Counter

Advanced edge-based INNOVA Vision system for real-time object detection, classification, tracking and counting. Powered by Raspberry Pi 5 + Hailo NPU accelerator (13 TOPS). Suited for traffic monitoring, retail, smart cities and industrial conveyor tracking.

  • Multi-class detection — vehicles, pedestrians, cyclists and custom objects
  • Custom crossing lines with direction-based in/out counting
  • Active zone occupancy averaging — smart city ready
  • GDPR compliant — edge only, no facial recognition
INNOVA People Counter — 3D/2D/IP Camera counting
Vision
INNOVA People Counter

People Counter consists of one or more cameras counting in real time how many people pass and in what direction. Cameras mount easily and discretely almost anywhere — INNOVA Vision detects them all. Accuracy equal or higher than 95%, the most accurate solution on the market.

  • Accuracy ≥95% — most precise solution, INNOVA Vision camera detects all
  • 3D people counter: 95–98% accuracy, filters people by height
  • API for integration into your own systems
  • Web dashboard — real-time graphs, conversion rate analytics
Sensor People Counter — IR-based bidirectional counting
Sensor
Sensor People Counter

Sensor counter consists of one or more sensors counting in real time how many people pass and in what direction. The system can be expanded with any number of sensors. Versatile solution: can be easily mounted almost anywhere, powered even from battery.

  • Gate width 1–40 m — scalable to any entrance
  • 940 nm Near IR sensor — mobile network data transmission option
  • Anti-light interference — greatly reduces counting errors from light
  • Battery powered option — up to 1.5 years on AA cells
Vehicle Counter — multi-type traffic monitoring
Traffic
Vehicle Counter

Vehicle Counter consists of cameras counting vehicles passing in real time. Can count multiple vehicles simultaneously and distinguish between vehicle types: passenger cars, cars with trailers, trucks. INNOVA system independently completes identification, tracking and counting.

  • Classifies vehicle type — car, trailer, truck, simultaneous multi-vehicle
  • Multi-lane coverage — fast and slow roads, regional roads
  • IP65 waterproof — outdoor, all weather conditions
  • Urban and parking use — stationary traffic environments
Bicycle Counter — totem and INNOVA bike path monitor
Bike
Bicycle Counter

Bicycle counter distinguishes people and bicycles, counting in real time how many bicycles or bicycles+people pass. Totem-based system displays the number of cyclists in real time through an LED screen. Suitable for cities, parks and universities.

  • Distinguishes cyclists from pedestrians in real time
  • LED totem display — shows live count, time and temperature
  • Historical data accessible via Innova web application
  • Display supports informational, educational and commercial content
Innova Analytics Software — cloud dashboard
Software
Innova Analytics Software

Innova® .NET is a cloud based application to view and interpret all collected data. Always available through any internet browser, presented in an easy and understandable way. Maintenance free — no installation required.

  • Real-time dashboard — passages, zones, occupancy and trends
  • Date range analysis — time-comparison and long-term statistics
  • CSV/Excel export + API: XML, SOAP, WSDL web services
  • Maintenance-free — no installation, clustered servers with power backup
Traffic Flow Meter — movement tracking through spaces
Flow
Traffic Flow Meter

Supplementary product to People Counter and Vehicle Counter — virtually connects sensors with their physical locations and tracks how people or vehicles move through a specific area. Reveals movement flows, bottlenecks, and circulation patterns.

  • Individual sensor-to-sensor tracking through spaces
  • Movement flow visualization and heatmaps
  • Bottleneck detection and circulation analysis
  • Extends existing People or Vehicle Counter systems
Occupancy and Gathering Meter
Smart Zone
Occupancy & Gathering Meter

Virtual sensor that connects physical counters and tracks how many people or vehicles are in a specific area in real time. Ideal for capacity management and smart city deployments.

  • Virtual zone mapping linked to physical sensors
  • Real-time capacity monitoring with alerts
  • Campaign effectiveness and bottleneck analytics
  • API and dashboard integration
Breath Alcohol Tester
Safety
Breath Alcohol Tester

Professional electronic breath alcohol tester for workplace safety and access control. Developed in partnership with INNOVA SE Sweden. Suitable for industrial facilities and transportation companies.

  • Automated pre-shift testing
  • Door and gate access control integration
  • Full encrypted audit trail
  • Network integration and remote management
VEHICLE CLASSIFICATION

9 Distinct Vehicle Categories Classified in Real Time

Advanced INNOVA neural networks distinguish between motorcycles, bicycles, passenger cars, cars with trailers, vans, trucks, trucks with trailers, buses, and articulated buses simultaneously with direction detection and high accuracy.

#01 INNOVA Classification

Motorcycles

Two-wheeled motorized vehicles, scooters and mopeds

Real-time Detection
#02 INNOVA Classification

Bicycles

Standard bicycles, e-bikes and cargo bikes

Real-time Detection
#03 INNOVA Classification

Passenger Cars

Sedans, hatchbacks, SUVs and passenger vehicles

Real-time Detection
#04 INNOVA Classification

Cars with Trailers

Vehicles towing luggage or utility trailers

Real-time Detection
#05 INNOVA Classification

Vans & Transporters

Commercial delivery vans, sprinters and cargo vans

Real-time Detection
#06 INNOVA Classification

Trucks

Rigid body heavy goods vehicles

Real-time Detection
#07 INNOVA Classification

Trucks with Trailers

Articulated HGVs, semi-trailers and road trains

Real-time Detection
#08 INNOVA Classification

Buses

Single-deck city buses and coaches

Real-time Detection
#09 INNOVA Classification

Articulated Buses

Bendy buses and high-capacity articulated mass transit

Real-time Detection

Motorcycles

Two-wheeled motorized vehicles, scooters and mopeds

Real-time Detection
#02 INNOVA Classification

Bicycles

Standard bicycles, e-bikes and cargo bikes

Real-time Detection
#03 INNOVA Classification

Passenger Cars

Sedans, hatchbacks, SUVs and passenger vehicles

Real-time Detection
#04 INNOVA Classification

Cars with Trailers

Vehicles towing luggage or utility trailers

Real-time Detection
#05 INNOVA Classification

Vans & Transporters

Commercial delivery vans, sprinters and cargo vans

Real-time Detection
#06 INNOVA Classification

Trucks

Rigid body heavy goods vehicles

Real-time Detection
#07 INNOVA Classification

Trucks with Trailers

Articulated HGVs, semi-trailers and road trains

Real-time Detection
#08 INNOVA Classification

Buses

Single-deck city buses and coaches

Real-time Detection
#09 INNOVA Classification

Articulated Buses

Bendy buses and high-capacity articulated mass transit

Real-time Detection
Industrial Products

For Hard Industrial & Public Environments

We have most of the computer equipment for hard industrial and public environments. We also have equipment adapted for marine, military and healthcare.

Heavy Duty Sensor X9
NEW
Heavy Duty Sensor X9

Advanced robust sensor for heavy industry environments. Perfect for tracking large moving objects with high precision.

  • High Durability
  • IP69K Rated
  • INNOVA Precision
  • Laser Tracking
ABA Safety Controller
PRO
ABA Safety Controller

Ensures absolute safety for automated gates, doors, and industrial barriers with instant reaction times.

  • <1ms Reaction
  • Easy Integration
  • 10-Year Warranty
  • CE Certified
Touchscreens - Industrial displays
365 Products
Touchscreens

Here you will find our range of touchscreens. Most of our touchscreens are made specifically for hard industrial and public environments where high demands are placed on durability, dust and water tightness. We also have screens specially made for vehicles and marine, military and medical environments.

  • High durability for industrial environments
  • Dust and water tight (IP65-IP68)
  • Screens for vehicles and marine use
  • Medical and military grade options
Computers - Industrial PCs
86 Products
Computers

Robust computers for various applications. Industrial computers in slightly larger format are in the Box PC category and smaller industrial computers are for mounting on DIN rail or for IoT applications.

  • Box PC for larger format industrial use
  • DIN rail mountable computers
  • IoT application ready
  • Robust and reliable design
Kiosks - Indoor and outdoor
16 Products
Kiosks

Kiosks for indoor and outdoor use. Robust solutions designed for public environments with high durability and weather resistance.

  • Indoor and outdoor models
  • Weather resistant design
  • Vandal resistant construction
  • Custom configurations available
Marine Products - Maritime equipment
77 Products
Marine Products

Screens, Panel PC, Computers and Keyboards for marine use. Specially designed and certified for maritime environments with salt water resistance and vibration protection.

  • Marine certified equipment
  • Salt water resistant
  • Vibration protected
  • Complete marine solutions
Panel PC - Integrated displays
274 Products
Panel PC

We have long experience of Panel PC and can deliver products for all environments. We can deliver Panel PC for industry, public environments, vehicles etc. Panel PC is simply a combination of a single board computer and an LCD panel.

  • Integrated computer and display
  • Dust, water, shock and vibration resistant
  • Touch function options
  • For all environments
Healthcare Products - Medical grade
6 Products
Healthcare Products

These products are specially adapted to be used in healthcare. Medical grade equipment with antimicrobial surfaces and easy cleaning.

  • Medical grade certified
  • Antimicrobial surfaces
  • Easy to clean and disinfect
  • Healthcare compliant
Stands and Mounts - Mounting solutions
34 Products
Stands and Mounts

Stands and mounts for monitors and panel-pc. Adaptable systems with many accessories. If you don't find exactly the solution you are looking for, contact us and we will try to arrange it.

  • Adaptable mounting systems
  • Many accessories available
  • Custom solutions possible
  • For monitors and panel PCs
Barcode Scanners - Handheld scanners
19 Products
Barcode Scanners

Handheld barcode scanners for industry, warehouse and retail. Here you will find a selection of our barcode scanners but we can often bring in other models or other variants of the barcode scanners you see here.

  • Handheld industrial scanners
  • For warehouse and retail
  • Various models available
  • Custom variants possible
Tablets and Truck Computers - Rugged devices
31 Products
Tablets and Truck Computers

Robust tablets and truck computers for use in hard environments. Resistant to water, dust, shocks and vibration. Some tablets are specially made for flammable environments (ATEX). These have product names ending with "EX".

  • Water, dust, shock resistant
  • Vibration protected
  • ATEX certified for flammable environments
  • Truck computer options
Keyboards and Mouse - Industrial input devices
522 Products
Keyboards and Mouse

Here you will find keyboards for industrial and public environments. All keyboards can normally be obtained with connection via USB or PS/2. Almost all keyboards are at least IP65 classified and they are also dust and water tight up to IP68.

  • IP65-IP68 water and dust tight
  • USB and PS/2 connections
  • Stainless steel, silicone and membrane
  • Dynamic waterproofing available
Interactive Info Kiosk
Info Kiosk
Interactive Info Kiosk

Touch-screen information kiosk for public environments, shopping centers, institutions and transportation hubs. Industrial-grade construction with customizable interface.

  • Industrial capacitive touch with anti-vandal glass
  • Fully customizable UI and branding
  • LAN, Wi-Fi and 4G connectivity
  • IP54 rated — indoor and outdoor deployment
Contact Us

Let's Get Started

Book a free demo or send us your requirements. Our team responds within 2 business hours.

Get in touch

We work with businesses of all sizes — from single stores to global enterprise networks. Tell us about your project.

Response time
Within 2 business hours
Send a message

Intelligent counting solutions

Advanced people, vehicle and traffic counting solutions for retail, industry and smart cities.

50M+ People counted daily
40+ Years of experience
99.5% Counting accuracy
500+ Deployments worldwide

Why choose INNOVA

More than 40 years of experience

Founded in 1978, INNOVA has decades of experience delivering reliable technology solutions to industry and retail.

Proven products from trusted partners

We work with well-established manufacturers and offer products known for quality, stability and long-term performance.

Technical expertise beyond distribution

As a technology company, we help customers choose the right hardware, software and complete solutions for their needs.

"INNOVA combines long-term experience with modern technology. Their solutions are reliable, well thought-out and easy to integrate."

— Long-term customer, retail sector

Let's get started

Ready to implement an intelligent counting solution? Our team is here to help you choose the right system.

Address
Enebybergsvägen 21
182 48 Enebyberg, Sweden
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